3 Reasons why Website Speed Matters

Every business has a website these days. Even though design, theme, user navigation, and useful content are all important parts of a good website, people often need to remember how fast it loads. It is important to know that buyers, customers, and people you want to reach are always online. They only give websites a second chance if they work well on mobile devices and not take too long to load. Step up your game and ensure your website loads quickly if you don't want to lose half of your target audience and want your website to appear in Google's search results.

Check your speed to see where you stand, and if your website takes too long to load, it’s time for a revamp. You aim to improve the user experience because you want those people to return. In this blog, we have discussed in brief the 3 reasons why website speed is important for your business.

1. FIRST IMPRESSION COUNTS

When someone sees your website for the first time, they will form an opinion about you, the quality of your website, and your business. You must keep this up because if your website is too slow or hard to use, that person will not return. Make sure your website loads quickly if you want to make a good first impression. To keep your customer acquisition costs low, it is a must to invest in reducing the load time and increasing page speed across your website.

2. USERS ARE ALWAYS ON THE MOVE

Users are always busy, moving, and restless. People expect speed when it comes to the Internet and websites. If they do not understand, they will not even try. A fast-loading website delivers a good user experience as well as helps in creating a lasting positive impression among users. On an e-commerce website, a one-second delay can result in up to 7% reduction in conversion. Optimization of page load speed is of utmost importance for every website. It should be on the list of priorities from the development stage of any website.

3. HELPS IN DIGITAL MARKETING

The speed of your website directly impacts the performance of digital marketing. If your website loads slowly, your conversion rates may be the same. On average, about 40% of people who visit your site will leave if it takes longer than 3 seconds to load. What does this mean? This means that a slow website will make people go. This pretty much defeats the whole point of having a website. However, a faster website can increase your ability in attracting more traffic.