10 easy ways to increase your website traffic

Every business needs a website to survive, but does your website get as many visitors as you want? Which business would not want to increase visits? After all, when potential buyers visit your website, you can increase brand awareness, educate consumers and drive revenue. Driving more traffic to your website can be difficult. If our traffic is not growing, then there is always room for improvement. Here are 10 tips you can add to increase traffic to your website.

1. ADD WEEKLY BLOGS ON TRENDING TOPICS

When producing blogs, your first single goal should be to target and attract your customer base. Also, content is important and can have a huge impact on your sales. A blog article gives you something to talk about and share. Select topics that people are likely to share and post on all social media platforms. It demonstrates thought, leadership and expertise in a particular topic.

2. BE ACTIVE ON SOCIAL MEDIA

Social media allows you to showcase your expertise in a variety of ways. By using social media accounts diligently, you will be able to raise awareness of your products across your industry. You allow yourself to be tagged in recommendations, which means you can access new leads that are unaware of your business or product. Social media brings so many people together on one platform, that makes it very important for your business.

3. USE CATCHY TAGLINE FOR PRODUCTS/ SERVICES

Innovative and attractive slogans are used in a unique way to identify a product. It makes services or product benefits clear to the audience by building a unique identity for your product that resides in people's minds. Taglines are always a powerful way to communicate a pithy product message. The tag lines will fully describe your products and services.

4. OPTIMISE CONTENT SEARCH ENGINES

Optimising content search engines improves the overall quality of your content so that every article on your site is targeted to a specific segment of users. It makes it easier for search engines to understand your content so that it can be included on Google's homepage and other major search engines. Improving your content into search engines will increase its SEO potential.

5. USE SCHEMA MICRODATA

Schema Microdata helps improve product availability with a complete Knowledge Graph. It gets rich results that attract CTR attention so that your product gets better results in SERPs. It will help you stand out from the competition and drive the right traffic to your website. It helps to improve CTR and increases the conversion rate.

6. USE INTERNAL LINKING

Internal links are important because they can help Google understand and rank your website accordingly. By providing Google links for descriptive anchor text, you can show Google what pages of your site are important too, and what they are about. The internal links that point to a particular page, will appear to be very important in search engines. It will make it easier for your user to navigate.

7. POST EVENTS/ NEWS

Posting regular articles will inform customers and readers of your latest news, products, services, events etc. It will help you to attract a targeted audience. It is a practical strategy as it is fun to have informative and important content all in one searchable place. It also gives attendees another way to talk and communicate with others with similar interests.

8. DECREASE PAGE LOAD TIMES

Fast loading time matters, especially when it comes to customer service. Google has shown that website speed is one of the indicators used by its algorithm to rank pages. Quick pages work well and provide the best user experience on the page. According to statistics, 73% of users reported and left the website which did not load fast.

9. ENSURE YOUR WEBSITE IS RESPONSIVE

Responsive websites ensure that your website will look good and work well on your desktop (or laptop), tablet, and mobile phone browser. Your visitors can easily and accurately navigate your website no matter which device they choose that leads to a better user experience and higher conversion rates. It also increases visibility in search engines — because it is mobile friendly.

10. EXAMINE YOUR ANALYTICS DATA

Data statistics give you more information on your customers, allow you to tailor customer delivery to their needs, provide more wishes and build stronger relationships with them. Gain a deeper understanding of your customers to find styles and draw conclusions about the information they contain.

KEY TAKEAWAY: It’s not only about increasing traffic. It’s about increasing targeted and relevant traffic.

Increasing your website traffic is important as the number of visitors will increase the number of opportunities and sales. It allows you to grow and build your brand. Your website is a crucial part of your brand success.